Do your children help you in the garden?
Want them to get involved in planting and growing their own food?
The Sesame Street characters will be seen on packets of watermelon, pepper, sunflower, pumpkin, garden beans and tomato seeds, for parents and children to plant together. The line will also feature a Sesame Street-themed gardening tote complete with an activity booklet, seeds, tools, labeling stakes and stickers, a mini garden kit and a mini greenhouse with recipe card.
In tune with their My World is Green and Growing project created to support children’s curiosity regarding nature, each product will include educational materials that will teach children the basics of how fruits and vegetables begin with seeds and grow to become food for the table. This project compliments their ongoing Healthy Habits for Life movement; Sesame Street is helping children develop healthy lifestyles through simple and fun daily activities. Parents and children will be able to enjoy their time together outdoors with materials, which include a booklet with activities for children, planting tips for parents and healthy recipes.
The following items are available now:
• Seed Packets - $1.99
• My First Mini Greenhouse - $4.99
• My First Mini Garden - $5.99
• My First Gardening Kit (tote) - $10.99
“Research shows that introducing young children to the natural world is the first step towards helping them develop a caring attitude towards the environment,” said Maura Regan, Sesame Workshop’s Senior Vice President and General Manager of Global Licensing states. “We are proud to work with Ferry Morse and Lowe’s to provide children and their caregivers a fun opportunity to interact with each other and nature through this Sesame Streetgardening program.”
“We are thrilled to partner with Sesame Workshop and Lowe’s to introduce children to the fun of gardening and how food is grown,” said Monika McCurdy, Director of Marketing, Ferry-Morse Seed Company. “Guaranteed to grow, the seeds and kits from Ferry-Morse will ensure a fun, educational and affordable experience for all children.”
“Projects the entire family can participate in are top of mind with our customers, just as we have seen an increase in popularity of our in-store Build & Grow clinics for children,” said Eric Sowder, Lowe's senior vice president of merchandising over outdoor living.“These great DIY projects, like edible gardening create a family experience which the new line from Sesame Street and Ferry Morse will build on. This product line allows children to plant their own seeds, nourish and watch them grow and ultimately harvest to enjoy at mealtime. “
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About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company andPinky Dinky Doo. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.
FOR USE OF ARTWORK: TM & (C) Sesame Workshop 2010. All rights reserved.